The Magento Platform is powerful and robust allowing for swift implementation of a fully functional e-commerce system. But the system offers far more than a simple e-commerce platform with a range of features that allow for the running of a complete site.

Marketing Promotion and Tools
Implement coupons and discounts including
Catalogue Promotional Pricing

Analytics and Reporting
Track Best Customers
Failed Shopping Cart Report
View Products Stats including most popular

Search Engine Optimisation
Auto Generated Sitemap
Meta Information for all products and categories
URL Rewrites allowing for complete control

Site Management
A single administration panel can be used to control multiple websites
Web Services API ensures easy integration between Magento and third party applications
Features Google Website Optimizer for Multivariate Testing and A/B

Catalogue Management
Export and Import catalogue in batches for convenience
Digital Products Support
Special Pricing Rules and Advanced Pricing Rules

Catalogue Browsing 
Product Reviews and Comparisons
Layered or Faceted Navigation that allows for filtering of products in both categories and search results.

Product Browsing
Support for Multiple Product Images
Product Image Zooming Capability
Mobile Commerce
Fully optimized for mobile devices including the Iphone
International Support
Support for multiple currencies
Multi-Lingual Support
Checkout
One Page Checkout System
Guest Checkout Support

Shipping
Shipping to multiple address from a single order
Integrated real time shipping rates  from major carries
Payment
Google Level 2 Checkout
Special Payment Extensions available
Charging and Invoice system is fully configurable

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